Unique baking products

That fit's to the nutrition habits of your costumers.

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"Filinchen" - Crispbread new defined

Filinchen is an extra tender crispbread, baked in a wafer iron. It is loved by both the young and the old and has been ritualized in East German breakfast culture. Nowadays, you can find Filinchen on many European supermarket shelves.

Brand Sales

Would you like to try this new type of bread in your market? With our export offers, you can start with just one pallet.

Private Label Production

To offer your customers something unique, we provide private label production starting from intermediate quantities.

Nutritional Trends

Discover the trends we follow

Lower Carb

Our products are known to be very delight. We offer a multitude of snacks and breads with up to 45% reduced carbs.


Future nutrition will be both healthy and tasty. Our baked snacks excel in both aspects.


Sustainability is becoming increasingly important to your customers. Eating with a clear conscience is easy and very tasty with our range of vegan options.


Each customer has their individual taste and physical characteristics, of which they are becoming increasingly aware. We offer a large range of flavors and textures from which your customers can choose to satisfy their individual demands.


Check out our beautiful portfolio

  • All
  • Crispbread
  • Snacks
  • Wafers

Filinchen Crispbread

comes in 4 different variations

Filled Wafers made in Berlin

Spreewaffel Berlin

Filinchen Pixels

Extra tender crispy snacks

Spicy Spikes

with riceflour and oat flour

Filinchen Cubellis

Tender Crispy sweet snacks

Filinchen Lower Carb

45% reduced in Carbs

Neukircher Rusk

Traditional Rusk since 1900

Pea and Lentil crispbread

contains 92% legumes

Spreewaffel La Magie

extraordinary dark chocolate

2022 - world first pea Crispbread

Bet, you never tried a crispbread completely without any grain - Now you can with "Filinchen Pea". This absolutely gluten free Filinchen is reduced to the essential. It is free of palm oil, of soy and of any wheat, rice or corn. This allergen free bread made from pea will blow your legumes.

WHG Group introduction

Let us introduce our company by our CFO Dr. Markus Heinemann.


Frequently Asked Questions

  • Since our lean production is kept highly flexible, we can offer you quantities starting from 10K SKUs. For private label production, the quantities mainly depend on the packaging and your individual recipe.

  • With our new offset printing materials, we can initiate production with just 10,000 meters of foil. We can prepare your individually labeled packaging in only a matter of weeks.

  • We manage the transportation of our goods worldwide. Typically, there is no need for special cooling or dry containers.

  • Many of our products have a shelf life of over 12 months. Please inquire about the exact 'best before' date for the product unit you're interested in!

  • "Our three production facilities are located in Apolda (Thuringia), Berlin, and Neukirch (near Dresden). We freshly bake all of our products in Germany, especially for you.

  • Yes, we adhere to the International Food Standard (IFS 7). Please inquire for additional information or certificates. In addition, we are certified organic and RSPO-compliant. We can also obtain further certifications, such as Fairtrade, upon request.


Our team is always here to help

Markus Heinemann, ppa.

Chief Financial Officer

Birgit Reischke

Chief Sales Manager

Katharina Pollmächer

Chief Export Manager

Contact Us

Contact us the get started


Alfred-Junge-Str. 28, 06667 Weissenfels Sachen-Anhalt



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